White House|Black Market is an American fashion store known for its sleek lines, and its focus on white, black, and other variants of the two colors. The history of this brand is very interesting. In 1985, The White House, which is a tiny women's boutique exclusively offering white and ivory apparel and accessories opened is doors in Baltimore, Maryland. Continuing its monochromatic theme, the same owners opened Black Market in 1995. The concepts were combined in 1997, creating White House|Black Market stores.